Privacy-first kids' tie-dye · Coming to Kickstarter
Let kids be kids — not data.
Cameras are everywhere — storefronts, doorbells, even strangers' smart
glasses — all running AI that spots and tracks the people in front of them.
Changeling is a tie-dye tee made to confuse that AI.
One email when we launch — no spam.
How it works
How to baffle a robot in one outfit.
No app, no battery, no setup — just a shirt engineered to jam the one thing surveillance AI is cocky about: spotting people.
01
A kid puts it on
Just a kid being a kid, in a gloriously loud tie-dye. That's the whole ask.
02
A camera takes a look
The all-over swirl is trained to scramble the exact patterns "find the people" AI leans on — right as it's deciding what it's even looking at.
03
The AI loses the plot
Instead of "person," it mutters "…couch? 🦒 giraffe? a very confident houseplant?", shrugs, and scrolls on by.
The shirt
Too colorful to compute.
Childhood should be bright and joyful — not optimized and tracked. Each shirt is an all-over print of a pattern trained to confuse "find the people" AI.
Ice
Your kid isn't a data point.
Privacy is a human right. Changeling is a wearable statement that no one — least of all children — should be tracked without consent.
Questions, answered
FAQ
Does it actually work?
In digital testing, the AI models we tried it on failed to correctly identify the wearer up to ~50% of the time, often mislabeling them as an object instead of a person. It's a real, measurable effect — but it's not invisibility, it's weaker on cameras it wasn't tuned for, it does nothing against a human watching, and we haven't finished real-world validation. We test it like scientists: we measure the effect over a plain shirt (so you see what the pattern actually adds), and we'll publish every number — good or bad.
Is it safe for my kid?
It's just a soft, comfortable t-shirt printed with gentle, skin-safe inks. It's a statement piece and a privacy experiment — not a safety device — so please don't treat it as protection.
What sizes do you make?
Kids' sizes plus adult sizes, so the whole family can match. Exact size chart comes with the launch.
When and where does it ship?
We're launching on Kickstarter; shipping is planned for 2026. Join the launch list and you'll get the dates (and early-bird pricing) first.
What's the 3% giving?
3% of every sale goes to nonprofits advancing kids' digital privacy and screen-free childhoods. We'll name the partners at launch and publish where the money goes.
How much will it cost?
Final pricing comes with the Kickstarter — the launch list and first backers get the best early-bird price.
Why we made this. We're parents and tech workers who are deeply concerned by constant surveillance and its impact on the world. We couldn't make the cameras disappear — so we made something joyful to push back and start a national conversation. In so doing, we hope to create a better world for our kids.
Keep their childhood off the record.
Join the launch list for early-bird pricing, the colorway drop, and the test results.